It’s not lipstick nor is it gloss. It’s like nothing that you have experienced before. It’s lipstick that goes on smoothly but looks matte.
The wand applicator that comes with liquid lipstick offers seamless application. Apply it like you would apply a normal gloss. Start from middle of your lip and spreading the color outwards on both sides. If you want a sharp outline around the lips, dab a lip brush on the wand and follow the natural line of your lips to create a well-defined line.